MILWAUKEE -- (July 1, 2008) With a group of top fundraisers for the Muscular Dystrophy Association (MDA) from around the U.S. leading the way, a parade of Harley-Davidson motorcycles will travel through the streets of Milwaukee on Saturday, August 30, 2008 to celebrate the Company’s 105th Anniversary.

The Parade will depart at 9 a.m. from Milwaukee’s Miller Park. Public viewing areas will begin at the corner of 35th Street and Wisconsin Avenue. Riders will continue east on Wisconsin Avenue, turn south on Milwaukee Street, then turn east on Erie Street to the parking lots of the Henry Meier Festival Park.

The Harley-Davidson Parade of MDA Heroes will be led by riders who have raised at least $6,400 for MDA prior to August 1, 2008. The $6,400 covers the cost of sending eight kids to MDA Summer Camp. The parade will also include representatives from Harley-Davidson dealerships around the world, Harley Owners Group (H.O.G.) members in the H.O.G. Chapter Parade of Flags, Harley-Davidson employees and thousands of Harley-Davidson customers. The majority of participants were chosen at random from those who purchased Harley-Davidson 105th Anniversary Celebration tickets. Participants must have an official parade credential to participate.

"The 105th Anniversary Parade is a unique chance for the family of Harley-Davidson customers, dealers, suppliers, employees and sponsors to celebrate the excitement of 105 years of Harley-Davidson and at the same time help support the Muscular Dystrophy Association," said Harley-Davidson Manager of Community Relations, Tony Shields. “In addition, one of the highlights of our past parades has been the Milwaukee community embracing our visitors and making them feel welcome.”

Harley-Davidson has held motorcycle parades in Milwaukee for previous Anniversary celebrations in 2003, 1998 and 1993. On each occasion, the community enthusiastically welcomed the riders, making the parades both fun and memorable, with thousands turning out to see the spectacle.

Harley-Davidson’s 105th Anniversary weekend in Milwaukee includes non-stop activities planned throughout the city. The events will be centered around Milwaukee’s lakefront including music, food and entertainment at the Summerfest Grounds, the new Harley-Davidson Museum and a special Harley-Davidson exhibit at Discovery World. H.O.G. will also celebrate its 25th Anniversary in style with an event at Miller Park. Most events will be available to ticket holders only, but the Main Street Exposition at Veterans Park, an outdoor festival with music, food and entertainment will be open to everyone, creating a perfect meeting and gathering place. There will be a celebration kick-off at the corporate offices on Juneau Avenue and other events at area Harley-Davidson facilities.

Harley-Davidson 105th Anniversary Celebration ticket packages, as well as tickets for the August 29 Foo Fighters with special guest Three Days Grace and the August 30 Bruce Springsteen and the E-Street Band concert at the Roadhouse at the Lakefront, are currently available by visiting www.harley-davidson.com/105th.

In addition to the 105th parade, Harley-Davidson and its dealers and riders have a whole variety of exciting fundraising activities in store for enthusiasts. More information is available at www.mdarides.org.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson's web site at www.harley-davidson.com.